"The bottom line is there'll be counterattacks“ Romney’s advisers are announcing.
Many Republican activists feel their leaders are too timid in going after President Obama and it’s time to start. Romney surrogate John Sununu tried attack with Obama's teenage marijuana use and suggesting his time in Indonesia as a child may have given him a muddled sense of America. But that didn’t go well.
Still, they say it will be more personal line of attacks against the president. They plan to step up their game, go on Obama's biography the way right-wing media does. The Romney campaign did not go for the character attacks that first emerged in the 2008 election but now they seem to have changed their tactics.
The assumption among strategists on both sides has been that objections to attacking Obama as a teen drug user or as personally corrupt were about keeping the message on the president's record in office. The biggest focus was on Americans' economic struggles, based on research showing it to be the most effective angle.
Strategists are convinced that personal attacks on Obama are destined to fail. While attacks on Bain fit into Romney's biggest vulnerability, his wealth, Obama has suffered little from attacks on his ethics. The polling shows that the public approves of Obama's character by even greater amounts than his issue numbers.
It is almost for sure that these kinds of attacks won't stick because they simply don't fit into a frame people believe.Gallup poll showed 60% of voters described Obama as "honest and trustworthy," one of his highest rated personal characteristics, and higher than 50% for Romney.So, personal attacks on Obama will not work.
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